NEPC urges business community to embrace digital marketing

Nigerian Export Promotion Council (NEPC) South East Regional Office, Enugu in collaboration with Agroease Limited Wednesday, held  a workshop on “Expanding Access to Global Market via Digital Means ” with the theme, “ Seller-Buyer Digital Interfacing to Upscale Export”, calling on business community to add value to their products and embrace digital trading for business expansion.

South -East Regional Coordinator, MacPherson Fred- Ileogben made the call in a keynote address, he delivered  at the workshop held at ECCIMA Secretariat, G.R.A. Enugu.

He said the workshop was organized to create opportunity for exporters, potential exporters and SMEs to gain applicable knowledge while developing capacity on leveraging digital platforms for interfacing with potential buyers of their products.

Pix-South East regional coordinator, MacPherson Fred-Ileogben

The Coordinator noted that  costs  involved in physically sourcing for buyers of non-oil exportable  products in other countries was high and doing same digitally reduces cost. 

His words, “costs involved in physically sourcing for buyers of non-oil exportable products in other countries can, no doubt, be astonomical. In any case, with the era of globalization promoting knowledge economy, as low hanging fruit, deploying online resources have made it possible for sellers and buyers to interface with one another – B2B, B2C etc. – in a cost-effective manner.”

Pix: The Regional Coordinator, Ileogben interacting with the Participants

On the aim of the workshop, the Regional Coordinator said , ” This workshop will expose you to digital  platforms that can support your market access needs for improved export performance in line with the Council’s #doubleyourexport mantra as well as the diversification of the Nigerian economy,”

 Ileogben urged participants to  participate actively in the capacity building programme  and broaden their  non-oil export business horizon as well as transfer

Pix- Group picture of the organizers and the participants. Sitting: NEPC’s Ileogben (in suite) Agroease MD, Kpakpando ( in white cap)

In a goodwill message, the Managing Director of Agroease, Kpakpando Nwazota said the workshop was organized to empower exporters, potential exporters, SMEs with knowledge on upscaling the export of their products.

In an interview, the Chief Marketing officer, Agroease, Emmanuel Ogochukwu said that Agroease is a digital platform that connects buyers and sellers, agro-allied business owners, business enterprises, companies. They sell and buy agro-allied products.

He said Agroease is a digital platform whereby you can be at the convenience of your room, your office and do your business online. You can be working in a company and still be doing your business

Pix: Chief Marketing officer Agroease, Emmanuel Ogochukwu  

The Chief Marketing officer said that they verify every business and every seller that is coming on board.

Ogochukwu said that they have a quality assurance unit that checks the products and ensures that every product must be verified before delivery of products.

He advised  business men and women to add value to their products and embrace a digital platform for their businesses to be seen internationally.

Author; Maureen Ikpeama

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